Key Industry: Tourism

Written By Jos Bell

“We have so much to offer here, for tourists and residents alike - skiing, biking, golf, hiking, wildlife tours - we really are a hidden gem, and we are about to be discovered in a big way."

— Laurel Cronk, Island Joy Rides

 

Tourism & RECREATION: A snapshot

The City’s commitment to tourism is apparent through our robust Visitor Experiences program in partnership with Destination BC and Destination Campbell River. Our region boasts unparalleled access to nature and serves as a gateway to the epic wilderness of BC’s coast. Within 30 minutes of town, activities for both locals and visitors include:

  • whale and wildlife viewing

  • world-class hiking

  • skiing

  • mountain biking

  • fresh and saltwater fishing

  • kayak tours

  • accessible trails

  • flightseeing

  • cold-water diving

  • breweries and distilleries

Tourism-related businesses employee hundreds of full-time and seasonal employees, an important sector within the City’s over all economic picture. With growing investments in eco-tourism, Indigenous-led projects, and nature-based experiences attracting niche interest groups and passionate travellers, in an overall increase in visitation is recorded annually. Significant opportunities in tourism remain to increase room inventory, adventure experiences and value-add products that will strengthen Campbell River’s reputation as a year-round outdoor paradise.

Jos Bell
Previous

Key Industry: Aviation
Next

Key Industry: Aquaculture