Find out how Greenways volunteers harvest Sitka spruce tips from Baikie Island Nature Reserve, and how Beach Fire Brewing turns those tips into spruce ale.

The City of Campbell River is a regional partner, supporting a new Circular Economy Accelerator Program. The program is run by Vancouver Island Coast Economic Developers Association in partnership with the Synergy Foundation and looks to spur Vancouver Island’s transition to a sustainable, resilient economy.

The Economic Development team wanted to help out local businesses when the Circuit Breaker was announced. Within a matter of days, we turned around a social media campaign to draw attention to local businesses, who needed support. The concept was simple — give the businesses something that draws attention and is easy to execute.