You have a few seconds to catch someone's attention with your story. And a minute to get them to the holy grail - leaning forward and asking you to tell them more. 

That sort of powerful communication doesn't happen by accident. It takes skills. 

Marc Stoiber will teach you those skills. Formerly a writer and creative director at ad agencies around the world, Stoiber helps founders pitch and build brands that dramatically enhance the value of their company. 

His Tell Me More workshop will first teach you how to position your company, then wrap that positioning in a storyline that is captivating. 

Join Marc for Tell Me More. 

Workshop Agenda

Morning (3 hours): Positioning. 

• Positioning explained. 

• Exercise: Pick your power - Where are you most competitive / least competitive?  

• Exercise: The positioning Venn - getting to the sweet spot of what you do best, and what your audience wants. 

• Exercise: The positioning ladder - moving from functional benefits to higher order emotional benefits. 

• Exercise: The positioning statement - capturing your positioning in a simple sentence.   

LUNCH PROVIDED!

• Afternoon (3 hours): Storytelling. 

• Storytelling as a team sport explained 

• The elements of a story explained 

• Exercise: Storyline - Creating an actual storyline using post-its and sharpies. 

• Exercise: Peer review - Crafting the story with feedback from your colleagues. 

• Exercise: Rehearsal - Practicing made easy.  

Tickets

• $50 per person - lunch included*

• Workshop is supported by the ICET Innovation grant and The City of Campbell River Economic Development as a part of the Modern Entrepreneur Workshop Series - actual value is $500 per person

*please email leah.knutson@campbellriver.ca with dietary restrictions and we will try to accommodate.

To register for this event follow the link!

About Marc Stoiber

For over 30 years, Marc has helped everyone from global packaged goods giants to local upstarts create brands that are simple, and outperform. 

He started as a writer in Hong Kong, became a creative director in Germany, was part of the Palmer Jarvis team that won Agency of The Year 4 years straight, ran the creative output of DDB Toronto, and was National Creative Director at Grey as they went from #40 to #9 on the national creative scorecard in under 3 years. 

An entrepreneur at heart, Marc then started Change, an agency that made sustainability sexy. He successfully sold Change after 5 years, and became a consultant.